Monday 23 February 2015

benefits of online selling business







10 benefits of online marketing



1.It completes your branding circle. Online display advertising does not really replace traditional methods of advertising, it completes the branding circle. The Internet with its billions of users around the world has huge potentials to open new opportunities for businesses to grow and expand. Tri-media advertising – print, TV, and radio – alone cannot reach every market anymore particularly when building brands. You need to complement tri-media with online advertising to tap the Web’s enormous market.

2.Avoid expensive long term contracts. Advertising can cost you big time. That is made more costly when you are forced to sign up for long term advertising when you only need short exposures i.e. political campaigns, promotion of an event, or a coming sale. Online display advertising can be as short as it is necessary. It costs less and can also give you the opportunity to control and make changes in your campaign based on the performance of the ads.

3.Capturing the market through remarketing/retargeting. Do you want another run to get a second or a third chance to capture a target market? Your target market may not be converted the first time they see your banner ads; that happens quite often. Display advertising through remarketing are a great way to remind them of your product/service that offers a solution to a need or problem. Maybe a second visit is necessary to convert them.

4.Look like a big fish and gain trust. You want your target market to trust your brand. That happens when they see you have enough going for you and that not delivering your claims can mar their brand. Being a big player carries with it the connotation of credibility and reliability, traits that are not so easily achieved in online marketing.

5.Benefit from “Geo-targeting.” Display ads give you the control to creatively personalize your online advertisements so that you can efficiently zero in your market by geographic location. Do you deliver pizza in your location, let the local market know how by showing a banner ad with a telephone number to order.

6.Entice your target by knowing their interests. If you know your target demographics, you would understand their interests and what can captivate them. Use the knowledge to design your display ads to entice and grab their attention. For instance, younger targets would normally be interested in the social media and celebrity icons while young professionals would be interested in niches like health, family, and business.

7.Get the ads featured on relevant sites. Your knowledge of the interests of your typical customer can take you further to include the knowledge of the websites that they usually visit or content that they read. Banner ads featured alongside a relevant content increase the likelihood of getting noticed, and clicked. There is nothing more disheartening than spending on campaign ads that yield no conversion. Placing ads on the sites not visited by your target market is a futile and expensive exercise.

8.Use complete transparency to your advantage. Having the ability to track or getting feedback from your ads is critical. Other advertising forms can be hard to track; using display ads can let you in on a weekly even daily updates. This kind of information tells you whether your advertising/marketing effort is succeeding or you need to tweak it. Feedback reports can guide you to better strategies and more successful marketing.

9.Take advantage of A/B split testing. What constitutes a better strategy? Sometimes it is hard to say even when you understand your market. This is why having control in your advertising is good. You can test a strategy and change it when the feedback is not as good as you expect. While it may work like giant billboard in many ways, stripping it down to tweak it is not as hard and costly.

10.Enjoy lower marketing cost. Online display advertising is not at all expensive; tri-media and use of billboards typically cost more. In fact, this kind of advertising is leveling the playing field for small entrepreneurs with limited resources. With billions of Internet users, you can reach so many target users for a couple of dollars.

Online display advertising campaigns are great strategies that can improve the visibility of your product and brand. It is an efficient way that can help you adapt with the demands of the times and to evolve an effective marketing plan and strategy.

More Information:

View business times or beats2015






What makes a man is his own mind. we retain 10% of what we read 20% of what we hear 30% of what we see 50% of what we see and hear 70% of what we see and discuss 90% of what we do. click www.shilingionline.blogspot.com for more information.
 

Tuesday 17 February 2015

heard of this funny song

THE FOUR SEASONS LYRICS



"Can't Take My Eyes Off You"

You're just too good to be true
 Can't take my eyes off of you
 You'd be like heaven to touch
 I wanna hold you so much
 At long last love has arrived
 And I thank God I'm alive
 You're just too good to be true
 Can't take my eyes off of you
 Pardon the way that I stare
 There's nothing else to compare
 The sight of you leaves me weak
 There are no words left to speak
 But if you feel like I feel
 Please let me know that it's real
 You're just too good to be true
 Can't take my eyes off of you
 I love you baby and if it's quite all right
 I need you baby to warm the lonely nights
 I love you baby, trust in me when I say
 Oh pretty baby, don't bring me down I pray
 Oh pretty baby, now that I've found you stay
 And let me love you baby, let me love you
 You're just too good to be true
 Can't take my eyes off of you
 You'd be like heaven to touch
 I wanna hold you so much
 At long last love has arrived
 And I thank God I'm alive
 You're just too good to be true
 Can't take my eyes off of you
 I love you baby and if it's quite all right
 I need you baby to warm the lonely nights
 I love you baby, trust in me when I say
 Oh pretty baby, don't bring me down I pray
 Oh pretty baby, now that I've found you stay
 And let me love you baby, let me love you

Sunday 15 February 2015

Entrepreneurship

ENTREPRENEURSHIP

The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses.
In economics, entrepreneurship combined with land, labor, natural resources and capital can produce profit. Entrepreneurial spirit is characterized by innovation and risk-taking, and is an essential part of a nation's ability to succeed in an ever changing and increasingly competitive global marketplace.

PUTTING MUSIC INTO A BUSINESS CONTEXT

PUTTING MUSIC INTO A BUSINESS CONTEXT

As intimidating as the business world might be to some artists, in effect all business revolves around three very simple concepts:

  1. Identified       a need or desire among people;
2.Developing a product that meets that need or desire; and
3.Marketing the product to the people who need or desire it.

To see music as a business, you simply need to apply these concepts in the following way:
1.Music is both a need and a desire.  People don’t just “like” music—they need it, for inspiration and entertainment. A culture with no music would likely destroy itself. The music business has struggled in recent years with digital technology and music streaming making us re-think how to generate income—but make no mistake: music is in higher demand now than ever before.
2.Music is a product that can potentially meet that need. If you are a performer, as cold as it might seem, you are also a product. If you perform music (not just create it), the public will be interested in you, not just your songs.  The business of music, then, seeks to create a music product that people will spend money on.
3.Once you’ve created a musical product, you market that musical product for sale to the public through promotion, concerts, record sales, etc.

If you can think of music in this way, that’s the first step to finding your place within the business of music and learning how to leverage the music for an income. There are many ways to do this, but at its heart, it really is that simple.

statistics for a successful business

statistics for a successful business


1.Start with nothing and grow up in a tough neighborhood.
Lots of wildly successful people started with nothing and fought hard every day of their lives to make it. Competition and adversity breed great leaders.

2.Do what you love ... and pray there's a market for it.
 Steve Jobs said, "The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle." He was absolutely right. If you follow your passion — and so do customers — the money will follow.
related blogs: www.shilingonline.blogspot.com

3. Own your own business and live like a monk.
 two-thirds of America's millionaires are self-employed. The vast majority are small business owners who live on budgets well below their means, invest their money, and never received any kind of inheritance, according to Business Times author ,"The early bird eat the fat worm." Do you really need that new car or iPad? Nope.
 Take risks, make mistakes and trust your gut. Most people are either ridiculously risk averse or take dumb risks they know they shouldn't take. Take smart risks, the ones that make sense to you. Trust your gut. You'll be wrong more often than not but that's okay. Nobody ever got ahead by playing it safe.